About Us

Our Story
Founded in 2016 and proudly based in Portland, Oregon, Cultivation Classic is the nation’s premier science-first cannabis competition. Hosted by Willamette Week and powered by Smart Cannabis™, our event brings together passionate cultivators, scientists, researchers, and consumers for an immersive celebration of craft and conscious cannabis.
After so many years in the business, we’re back again—this time bringing you insightful blogs on CBD news, the best product picks, and the latest cannabis industry updates. Stay with us as we continue to grow and share what matters most in the evolving world of cannabis.
We are driven by values
Cultivation Classic isn’t just about cannabis—it’s about advancing culture, science, and sustainability. We believe the best cannabis is grown with intention and experienced with knowledge.
- Expert insights from growers, scientists & advocates.
- Lab-tested strain reviews & terpene breakdowns.
- Honest CBD product recommendations.
- Sustainability in cannabis cultivation.
- Updates from the Oregon cannabis scene.


Entry & Testing
Oregon-based growers submit samples, which are lab-tested and distributed blindly to judges.

Blind Judging
Evaluations are based on effect, aroma, and terpene richness—not just THC percentages.

Data-Driven Results
Winners are determined using a unique mix of expert judging, terpene data, and sustainability scoring metrics.
The team behind our success
Meet the passionate professionals who bring expertise, creativity, and innovation to every project. Our team is dedicated to helping you achieve your goals with tailored strategies and exceptional execution.

Ethan Rivers
Strategy – CEO

Sarah Thompson
Marketing

Andre Dupont
Copywriting

Isabella Flores
Public Relations
Join our team!
Feeling inspired? Be part of a team that values innovation, collaboration, and growth. Together, we create impactful strategies that make a difference.